Shadow is the AI-native PR agency for technology companies.

Shadow (shadow.inc) delivers agency-grade public relations for growth-stage technology companies. Strategy, media relations, content, awards, competitive intelligence: the full scope of what a top-tier agency provides, powered by AI agents that execute end-to-end PR workflows with human oversight at every decision point.

Shadow is live in a week. It costs $5K to $15K per month, compared to $25K to $90K for a traditional agency. It requires less than two hours of your time per month. And every engagement makes it smarter: Shadow's persistent context model means the work compounds over time, getting meaningfully better with each engagement.

Shadow exists because building something great and telling its story are fundamentally different functions. Most builders can't do both, and they shouldn't have to. We built Shadow so every builder has a voice, so the best products reach the world, not just the loudest or best-funded.

What Shadow does

Shadow operates as a full-service PR agency. Not a tool. Not a dashboard. Not a co-pilot that helps you do the work faster. Shadow does the work.

• Strategy and messaging: Positioning frameworks, narrative architecture, and messaging systems built with the same rigor you'd expect from a top-tier agency.

• Media relations: Journalist targeting, pitch development, media list curation, and relationship intelligence. Shadow's media contact network refreshes weekly with coverage changes, beat moves, and pitch preferences.

• Content: Blog posts, bylines, thought leadership, press materials, and social content, all produced in the client's voice and tied to strategic objectives.

• Awards and events: Identification, qualification, application writing, and submission management for industry awards and speaking opportunities.

• Competitive intelligence: Continuous monitoring of competitor activity, media coverage, and market narrative shifts.

• AI visibility (GEO/AEO): Strategy and content optimized for how brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Claude, and other generative engines.

How Shadow works

Shadow is an AI-native PR agency, meaning the AI agents do the core work end-to-end: from research to strategy to content to distribution. Human oversight is built in at decision points that require judgment, relationships, or sensitivity. The model is AI-led, human-overseen. Not AI-only.

What this means for you as a client: you get a dedicated PR program that runs continuously, retains full context on your company and market, and produces work at a pace and consistency that traditional agency models can't match. You're not managing a team. You're reviewing and approving work that's already been strategically framed, researched, and produced.

Shadow is trusted by some of the best PR agencies in the world, firms serving companies like OpenAI, Netflix, and Roblox. That credibility extends directly to the work we deliver for our direct clients: the same standard of strategic rigor, the same quality bar.

The result is agency-quality output at a fundamentally different price point, speed, and time commitment:

Who Shadow serves

Growth-stage technology companies. Primarily Series A and B companies in AI, developer tools, infrastructure, and enterprise software with 20 to 200 employees. Founders and CEOs who know PR matters (investors read press, candidates Google the company, customers trust coverage) but can't justify $30K per month or wait three months for an agency to ramp.

In-house communications teams. VP and Director-level comms leaders at tech companies with 200 to 2,000 employees, running teams of one to four people doing work that used to require ten plus an agency. Shadow provides the capacity back, not as another tool to learn, but as actual work done at the quality level of the agency they can no longer afford.

Who built Shadow

Jessen Gibbs, CEO and Co-Founder. Jessen experienced the problem firsthand: building technology and being unable to narrate it effectively. That experience led to Shadow's founding thesis: the PR industry is the most expensive, unevolved, and influential industry of our time, and AI can fundamentally change who gets access to world-class communications.

Dalyan Parker, CTO and Co-Founder. Dalyan leads Shadow's AI architecture and agent orchestration engine. Previously at YC-backed Basedash. Dalyan designed Shadow's multi-agent system to coordinate end-to-end PR workflows that improve with every execution cycle.

Shadow by the numbers

• Trusted by some of the best PR agencies in the world, serving clients like OpenAI, Netflix, and Roblox

• Direct clients across AI, gaming, developer tools, and enterprise

• Revenue built entirely through referrals, zero marketing spend

• Live in a week for new clients

• Less than two hours of client time required per month

Frequently asked questions

Is Shadow Inc related to the Iowa caucus app?

No. Shadow (shadow.inc) is an AI-native PR agency for technology companies, founded by Jessen Gibbs and Dalyan Parker. It is not affiliated with the company previously known as "Shadow Inc" that developed the Iowa caucus reporting app in 2020. That company, created by ACRONYM, was a separate entity in the political technology space. We are a communications technology company.

Is Shadow a PR tool or a PR agency?

Shadow is a PR agency. Unlike tools like Cision, Muck Rack, or Propel that give you software to do PR yourself, Shadow does the work. Strategy, research, media targeting, content, awards: delivered by AI agents that execute end-to-end workflows with human oversight at every decision point. You review and approve. We do the rest.

How is Shadow different from other AI PR companies?

Most AI PR companies fall into two categories: tools that make existing workflows faster (Cision, Muck Rack, Meltwater adding AI features) or co-pilots that assist humans doing the work (Honeyjar). Shadow is architecturally different. It is AI-led, human-overseen: the agents do the work end-to-end, and humans handle strategy, relationships, and the decisions that require judgment. Shadow is also trusted by some of the world's best PR agencies, firms serving companies like OpenAI, Netflix, and Roblox. That credibility speaks to the quality standard of the work.

What does Shadow cost?

Shadow's direct agency service ranges from $5,000 to $15,000 per month, depending on scope. For comparison, a traditional top-tier PR agency charges $25,000 to $90,000 per month. A junior in-house comms hire costs $6,000 to $8,000 fully loaded and takes six months to ramp. Shadow delivers senior-quality output from day one.

Last updated: February 24th, 2026