AI agents for PR and communications
Replace your tools stack with agents that research, write, pitch, track coverage, and manage your pipeline across every client.
Trusted by the teams that brought you
Six operational layers. One system.
Shadow isn't a feature. It's a complete operating layer that runs across research, strategy, content, media, pipeline, and autonomous execution.
Research & Intelligence
200K+ news sources, journalist profiles, keyword intelligence, GEO audits, and competitive monitoring — all continuously updated.
Strategy & Positioning
Master messaging frameworks, strategic positioning, and GTM strategies grounded in real market data and competitive context.
Content Production
Press releases, pitches, website copy, awards submissions, and executive thought leadership — governed by client SOPs.
Media & Outreach
230K+ journalist profiles with beat matching, outlet intelligence, coverage tracking, and story clustering.
Pipeline & Operations
Client onboarding, proposals, agreements, invoicing, and the full inbound pipeline — managed end-to-end.
Autonomous agents
Pre-built comms agents ready to go. Inbound triage, daily media digests, weekly market scans, coverage reports, intelligence dossiers, and more.
Built for the way comms teams actually work
Client-first
Every client gets a dedicated workspace. Their brand voice, positioning, competitors, coverage, and strategic context all in one place.
Methodology-led
Standard operating procedures are encoded into your agents for every workflow. Shadow follows your methodology and style so every output is on-brand.
Proactive & Continuous
Shadow runs continuously in the background. Surfacing news, scanning competitors, generating content, and flagging opportunities without being asked.
12 relevant articles across 3 clients
TechCrunch mentioned Lovable in AI dev tools roundup
Rival raised Series B — briefing drafted
Whop coverage summary ready for review
Replace the stack.
Not another tool in it.
The average PR agency runs on 8–12 disconnected tools. Shadow replaces the research platforms, the content tools, the media databases, and the operations spreadsheets — unified under one system that has context on every client and every campaign.
See Shadow in actionYour team sets the direction. Shadow does the work.
From the first brief to the final report — Shadow handles the research, the drafts, the monitoring, and the admin.