Narrative intelligenceand program executionpowered by AI agents
Shadow is a narrative intelligence platform built on real-time data across media, search, social, and AI. AI agents identify the positions you can own and help run the programs that take them.
Trusted by the teams that brought you
The narrative graph.
Most platforms give you one view: media coverage, or search data, or social mentions, or AI citations. Shadow blends all four into a single, real-time narrative graph.
The graph tracks how stories move across channels, which positions are forming, where competitors are gaining ground, and which narratives are about to break. It doesn't just monitor what happened. It shows what's available to own.
Explore Narrative IntelligenceMedia
Coverage volume, sentiment, share of voice, journalist activity, competitive positioning across 200,000+ sources.
Search
Keyword demand, ranking positions, content gaps, commercial intent signals, competitor footprint.
Social
Conversation patterns, audience signals, community sentiment, emerging narratives.
AI
LLM citations, AI search visibility, prompt-level brand presence across ChatGPT, Claude, Gemini, and Perplexity.
From position to program.
Narrative intelligence is only valuable if you can act on it. Shadow's program execution layer is where positioning becomes work: proposals drafted from live competitive data, media relations grounded in who's actually covering the conversation, SEO and GEO content written to the positions the graph identified, and thought leadership that speaks to what audiences are searching for right now.
Explore Program Execution- 01Proposals and strategic briefs
- 02Media relations and press materials
- 03SEO content and keyword strategy
- 04GEO content and AI visibility
- 05Social and owned content
- 06Thought leadership and ghostwriting
- 07Awards and events applications
- 08Market reports and competitive analysis
Your always-on narrative team.
Shadow gives you a team of specialised AI agents, each with a defined role in the narrative craft. Some read from the world. Others write to it. Together, they form a persistent narrative team that operates as an extension of your team.
Every agent is governed by your methodology, your voice, and your quality standards. They don't start from scratch. They start from how your best people think.
Explore AI AgentsA structural change that unlocks new economics for communications teams.
When narrative intelligence runs continuously and program execution is handled by a dedicated agent team, the way communications teams work transforms. Not incrementally. Structurally.
Explore OperateCapacity per head
5–8 clients
0–0 clients
Billable utilization
55–65%
0–0%
Internal technical resource
3–5 FTE
0 FTE
Fully managed. Fully connected.
Explore pricingShadow is not another platform your team has to learn. Every deployment comes with a dedicated Shadow team that handles setup, agent configuration, ongoing optimisation, and system maintenance. Your methodology and voice are governed by setup and enforced automatically from that point forward.
Shadow connects to the tools your team already runs on. Agents read, write, and operate across your entire stack.
- Slack
- Gmail and Outlook
- Google Drive and OneDrive
- Google Analytics
- Custom integrations
Narrative intelligence changes what your team can see.
When you see the full picture, you stop reacting and start positioning. That's the difference.