Read the landscape.Run the program.
A narrative intelligence platform and AI workspace for communications teams.
Trusted by the teams that brought you
Read the landscape.
A continuous read on every narrative shaping your category — across media, search, social, and AI.
Explore narrative intelligenceThe agency industry under the microscope.
Six months of tier-1 coverage. Same disruption forces — opposite frames.
Narrative volume · monthly · Nov 2025 – Apr 2026
n = 216
Two frames the category hasn’t claimed yet.
Both lanes have buyer signal and zero entrenched holdco voice. New entrants can own them on a six-to-twelve month window.
The Talent frame.
Position as the antidote to holdco AI-driven attrition. Buyer concern is unanswered in print.
The Regulatory frame.
Own the compliance-first lane as AI-disclosure and platform rules tighten across major markets.
A new kind of communications infrastructure.
Shadow gives your team a live read on every landscape you operate in, then helps you build the program from it. Intelligence and execution in one system.
Read the latest reportsBuilt for communications
Shaped by the workflows and judgment of agency and in-house teams. Not a horizontal AI tool adapted for PR.
Grounded in real-time data
Continuous analysis across media, search, social, and AI. The landscape is always current.
Accelerated by AI Agents
Briefs, pitches, content, and reports drafted from the intelligence — not from scratch.
Run the program.
Proposals, strategies, pitches, and content. Built in minutes and ready for review.
Explore program executionYour team of agents.
Specialised agents that read, analyse, write, and operate 24/7 as an extension of yourself.
Explore AI agentsCrafted with the best.
Not in a lab.
Top teams running on Shadow today.
Real numbers, not gated claims.
Outcast needed to handle surging new business volume without pulling senior time from active clients. With Shadow running the full intake and contracting flow, the team tripled pipeline throughput across hundreds of accounts — and junior staff started shipping work closer to senior judgment.
Haymaker was spending weeks per cycle on awards research, roadmaps, briefs, and final submissions across their client roster. Shadow automated the full lifecycle — halving production time and saving 40+ hours across awards and events workflows every week.
Inworld needed a data-driven launch plan for voice AI models with no precedent in the market. Shadow analyzed thousands of articles across hundreds of journalists, compounded it with keyword data to land positioning on beat for media and buyers, and built a 300+ journalist media list with personalized pitches.
Read the landscape.Run the program.
See it for yourself in your category.