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Shadow

Know how the world
sees you.

Shadow connects media, social, search, AI and web signals into a current, evidence-backed view of your Environment, Position and Perception.

See how it works
Trusted byHubSpotAmazonLovableNetflixOpenAIRobloxAirbnbEtsyInworldSoftBankHarnessCasioDropboxPSALightricks

External data is everywhere. Context is not.

Coverage, conversations, search results, AI answers and competitor activity live in separate tools. Each tells part of the story. Shadow connects them to your company, audiences, Messages, Objectives and evidence.

Three views keep your company oriented.

Your Environment

What surrounds you and what is changing.

Keeping watchIs “first in production” still ours?
Moving
Keeping watchWhich journalists are building a humanoid beat?
Steady
Asked this morningWho covered Vantage this week, and have any covered us?
Answered
Sources in the fieldJournalists · Communities · Competitors · Search · AI answers
8
The world around Arclight2 moving

Your Position

Where you stand relative to competitors and alternatives.

PositionFirst in production
Contested
PositionSafety record
Held
PositionDeveloper platform
Open
Movement2 material changes since yesterday
Today
Where Arclight stands3 actions available

Their Perception

How media, audiences, communities, search systems and AI systems understand you.

Intended · ObjectiveEstablish “first in production” with logistics buyers
Active
Expressed · Launch announcementLead Message on 3 channels, consistent wording
Aligned
Received · MediaRepeated by The Verge, reframed by Reuters as “early”
Reframed
Received · Audiencer/robotics asks for deployment proof
Objection
Unintended“Untested at scale” now attached to the claim
Watch
How the Message is landingPull-through 2 of 3 outlets

A navigation systemfor your company.

Shadow maintains a World Model of your company and market. Ask a Question, keep it open and see when the answer changes.

  1. 1

    Model your company and market. Connect Products, audiences, competitors, Categories, Messages, Objectives and proof.

  2. 2

    Ask what matters. Direct Shadow toward a Subject and the Perspective that matters.

  3. 3

    Inspect the answer. Move from a conclusion to the source evidence and reasoning behind it.

BrandArclight · humanoid robotics
Modeled
AudiencesLogistics buyers · Robotics engineers · Investors
3
CompetitorsVantage Dynamics · Helio · Kinetiq
3
Claims we holdFirst in production · Safety record
Held
ConstraintNo customer names in public
Fixed
ArclightUpdated today

Answers that show their work.

Every important answer stays connected to its source material, recognized objects, Perspective and analysis. You can inspect the full evidence chain instead of trusting a summary because it sounds certain.

Behind this changeVantage moved to deployment claims
2 original sources
SupportThe Verge · Reuters
Direct
Repetition12 syndications
Counted once
Competing explanationNo verified deployment scale
Review
FreshnessLatest 07:30 today
Current
The evidence behind the answer1 competing explanation

One model. Every team.

  • Communications

    tracks Messages and reputation.

  • Brand

    studies audiences and associations.

  • Product

    learns how buyers describe the problem.

  • Strategy

    follows competitors and market movement.

  • Executives

    see what changed.

  • AI agents

    get the context they need before they act.

See your company from the outside.