The PR operating system.
One platform replacing fragmented tool stacks with connected infrastructure. Pipeline, intelligence, strategy, execution, and reporting working together across every client.
Trusted by the teams that brought you
76% of agencies say they use AI. 13% have actually integrated it.
That gap is where agencies lose clients, margin, and ground. Shadow closes it.
Agency Operations
New business to Signed Contract
Stand up the infrastructure your agency runs on so your team can focus on the work you're known for. Shadow handles new business, pipeline management, staffing, agreements, and client context.
New business triage
Research and qualification
Proposals
Service Agreements
Pipeline & CRM Management
Client spaces
Staffing & resource allocation
Background Agents
Always running, never waiting. Background agents operate 24/7 across your book of business: monitoring media, tracking competitors, pulling coverage, and surfacing what needs attention before you think to ask.
Learn more
Client Services
Client Services
Shadow produces the full range of communications deliverables, each one grounded in your client's positioning and tuned to the conversations already happening around them.
Media lists
Press releases & Media kits
Thought leadership
AEO & GEO content
Award applications
Event submissoins
Market Reports
Newsletters
Custom Agents
Your methodology, encoded. Custom agents match exactly how your agency operates: your research process, your pitch structure, your quality bar. Shadow learns how your best people think and runs that playbook consistently across every client.
Learn more
Market Intelligence
Market Intelligence
Shadow turns research into positioning, competitive intelligence into advantage, and client context into a knowledge base that compounds over time.
Competitive landscape analysis
Category research
Profile & landscape dossiers
Category & white space research
Narrative & positioning development
Audience segmentation
Competitive Dossiers
Interactive Agents
Think together. Interactive agents work alongside you in real time. Draft a proposal, build a messaging framework, pressure-test a narrative, research a market. One session, one deliverable, shaped by your judgment and sharpened by deep context.
Learn more
Your stack + Shadow
Your stack + Shadow
Shadow connects to the tools your agency already runs on. Your agents read, write, and act across your entire stack so nothing lives in a silo and no one has to copy-paste between systems.
Slack
Gmail & Outlook
Google Drive & OneDrive
HubSpot
Notion
Google Calendar
Custom integrations
Fully managed
Fully managed
Shadow is not another platform your team has to learn, configure, and maintain. Every deployment comes with a dedicated Shadow team that handles setup, agent configuration, ongoing optimization, and system maintenance. You set the standard. We keep it running.
Shadow operates as an extension of your agency, not as a new tool your people need to figure out.
Learn more
Your stack + Shadow
Shadow connects to the tools your agency already runs on. Your agents read, write, and act across your entire stack so nothing lives in a silo and no one has to copy-paste between systems.
Slack
Gmail & Outlook
Google Drive & OneDrive
HubSpot
Notion
Google Calendar
Custom integrations
Learn more
Blog posts
The PR OS
One platform replacing fragmented tool stacks with connected infrastructure. Pipeline, intelligence, strategy, execution, and reporting working together across every client.
Trusted by the teams that brought you
76% of agencies say they use AI. 13% have actually integrated it.
That gap is where agencies lose clients, margin, and ground. Shadow closes it.
Agency Operations
Stand up the infrastructure your agency runs on so your team can focus on the work you're known for. Shadow handles new business, pipeline management, staffing, agreements, and client context.
New business triage
Research and qualification
Proposals
Service Agreements
Pipeline & CRM Management
Client spaces
Staffing & resource allocation
Background Agents
Always running, never waiting. Background agents operate 24/7 across your book of business: monitoring media, tracking competitors, pulling coverage, and surfacing what needs attention before you think to ask.
Learn more
Client Services
Shadow produces the full range of communications deliverables, each one grounded in your client's positioning and tuned to the conversations already happening around them.
Media lists
Press releases & Media kits
Thought leadership
AEO & GEO content
Award applications
Event submissoins
Market Reports
Newsletters
Custom Agents
Your methodology, encoded. Custom agents match exactly how your agency operates: your research process, your pitch structure, your quality bar. Shadow learns how your best people think and runs that playbook consistently across every client.
Learn more
Market Intelligence
Shadow turns research into positioning, competitive intelligence into advantage, and client context into a knowledge base that compounds over time.
Competitive landscape analysis
Category research
Profile & landscape dossiers
Category & white space research
Narrative & positioning development
Audience segmentation
Competitive Dossiers
Interactive Agents
Think together. Interactive agents work alongside you in real time. Draft a proposal, build a messaging framework, pressure-test a narrative, research a market. One session, one deliverable, shaped by your judgment and sharpened by deep context.
Learn more
Your stack + Shadow
Shadow connects to the tools your agency already runs on. Your agents read, write, and act across your entire stack so nothing lives in a silo and no one has to copy-paste between systems.
Slack
Gmail & Outlook
Google Drive & OneDrive
HubSpot
Notion
Google Calendar
Custom integrations
Fully managed
Shadow is not another platform your team has to learn, configure, and maintain. Every deployment comes with a dedicated Shadow team that handles setup, agent configuration, ongoing optimization, and system maintenance. You set the standard. We keep it running.
Shadow operates as an extension of your agency, not as a new tool your people need to figure out.
Learn more
Your stack + Shadow
Shadow connects to the tools your agency already runs on. Your agents read, write, and act across your entire stack so nothing lives in a silo and no one has to copy-paste between systems.
Slack
Gmail & Outlook
Google Drive & OneDrive
HubSpot
Notion
Google Calendar
Custom integrations
Learn more
Blog posts