ShadowGet startedThe communications operating system.
Shadow is the always-on narrative intelligence and communications operating system behind winning brands.
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Shadow monitors and executes. You approve.
Shadow delivers a continuous intelligence feed calibrated to your listening plan, and surfaces the signals that matter. One surface across media, search, social, and AI.
When a signal warrants action, Shadow produces the work. Pitch drafts, content calendar updates, award submissions, and media lists built from live coverage data. Review. Approve. Ship.
Shadow is governed by your process, collaborates with your team, and operates as an extension of your team — an embedded communications partner, always on.
Powering leading teams.
Outcast — Agency
An entire agency. One operating system.
Every inbound prospect gets an intelligence dossier without anyone asking; competitive proposals go out in days. High-stakes government-proceeding work runs through the same system as the daily digests.
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Haymaker — Agency
Three programs on autopilot.
An awards pipeline that never invents a deadline, media lists that verify every email and keep themselves current, and commentary tracking that lands in a team channel before the team logs on. No one at the keyboard.
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Inworld AI — In-house
A full launch playbook, built from scratch in days.
Voice AI with no market precedent. Shadow analyzed thousands of articles across hundreds of journalists, then matched positioning to live keyword demand.
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RedStudio — Agency
Shadow executes. Humans gate.
Shadow runs new business, earned media, social production, and media intelligence for a roster that includes a federal health-policy advisor. Every deliverable clears two blocking human gates before it ships.
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The narrative graph. Unified intelligence.
Shadow's Narrative Graph is an always-on intelligence system that unifies real-time Media, Social, AI Visibility, and Search data into a living model of market narratives and brand positioning.
The Narrative Graph surfaces unparalleled understanding of historical, current, and future trends. Paired with Shadow's AI workforce, the Narrative Graph enables teams to surface opportunities faster, and act immediately.
AI Visibility
Shadow's integrated GEO engine monitors visibility for up to 500 tracked prompts across the top AI engines and creates the content that closes visibility gaps.
Shadow makes it easy to identify, track, and own the prompts that matter to your brand.
Media
Built on a listening plan that separates signal from noise, Shadow's always-on media monitoring automatically tracks relevant commentary, brand coverage, and extracts a living media list of active journalists covering your category.
Social
Track mentions, accounts, and trending topics across LinkedIn, X, TikTok, and Reddit. Spot the trendjacks early enough to reply, post, or pitch into them.
Shadow listens in on the public discussion and creates social content calendars that keep you in the conversation.
Search
Track position, volume, and movement on the search terms that drive intent into your category.
Real-time keyword performance helps surface competitor movements, lagging webpages, and emerging opportunities.
Shadow OS. Where AI scale meets comms craft.
Shadow is the operating system for communications teams that unifies always-on narrative intelligence and program execution into a single, intelligent system that redefines how communications work gets done.
Your team's role moves from producing to governing: setting strategy, reviewing output, making the decisions that require human judgment. Scale becomes a function of compounding context, not headcount.
AI Workforce
Shadow provides an always-on communications workforce that analyzes market data and executes the work of an enterprise-scale comms team.
Everything is governed by your review system — codified SOPs, brand and executive voice clones, and approval chains. Nothing is sent, published, or posted without sign-off.
Integrations
Shadow integrates into any tool stack. Email, chat, docs, CRM, and project management — Shadow adapts to your workflows rather than asking you to change them.
Work products
Shadow does the work. Messaing strategy, pitches, content calendars, press releases, GEO content, and media lists — on a single surface where AI and humans collaborate, from first draft to final approval.
