Shadow is the always-on narrative intelligence and communications operating system behind winning brands.
Trusted by the teams behind
Shadow is the operating system for communications teams that unifies always-on narrative intelligence and program execution into a single, intelligent system that redefines how communications work gets done.
250+ clients supported
1000+ hours saved
100s of workflows automated
Shadow delivers a continuous intelligence feed calibrated to your listening plan, and surfaces the signals that matter. One surface across media, search, social, and AI.
When a signal warrants action, Shadow produces the work. Pitch drafts, content calendar updates, award submissions, and media lists built from live coverage data. Review. Approve. Ship.
Shadow reads the narrative landscape across media, search, social, and AI, continuously. Daily signals feed a compounding narrative graph that surfaces what's forming, what's accelerating, and what to act on each day.
Continuous coverage tracking across Tier-1 and Tier-2 media. Know who's writing, what they're saying, and how the share-of-voice is moving — without anyone refreshing a dashboard.
Earned coverage · weekly · last 12 weeks
See how your brand stacks up against every tracked competitor across the prompts that drive your category — engine by engine. Close the visibility gaps with content built to be cited.
Brand visibility · 240 tracked prompts · Q2
Acme
Your brand
Boston Dynamics
Figure
Agility Robotics
Tesla Optimus
1X
Apptronik
Track mentions, accounts, and trending topics across LinkedIn, X, TikTok, and Reddit. Spot the trendjacks early enough to reply, post, or pitch into them.
Mentions by platform · last 8 weeks
Track position, volume, and movement on the search terms that drive intent into your category — and publish the GEO content that takes the page-one slot.
Priority keyword rankings · last 30 days
| Search term | Volume | Pos | Δ 30d | Diff | CTR |
|---|---|---|---|---|---|
| humanoid warehouse robot | 9,400 | #2 | +5 | 62 | 18% |
| agentic logistics platform | 6,200 | #1 | +3 | 48 | 31% |
| Boston Dynamics alternative | 5,100 | #3 | +4 | 55 | 14% |
| Tier-2 retailer automation | 3,800 | #2 | +2 | 41 | 20% |
| warehouse humanoid pricing | 2,900 | #4 | +6 | 38 | 12% |
| humanoid robot ROI | 2,400 | #5 | +1 | 44 | 10% |
Intelligence, communications, and operations. Each informed by the same compounding context. Together they replace the fragmented stack of monitoring tools, freelancers, and manual processes that most communications teams operate on.
Shadow processes the information landscape at a volume and speed no team can match: 200,000+ sources, continuously, oriented around what's forming and what to act on next. Every signal is connected to every other signal through the narrative graph, so the read is relational, not just factual.
Media scanning and full-text extraction. 100K+ articles processed daily. 80% full-text access including paywalled content. 100% headline and metadata coverage.
Forward-looking narrative tracking. Which stories are forming. Which are accelerating. Where your category narrative is heading, not just where it's been. Sentiment, velocity, and competitive framing tracked continuously.
Competitive and market intelligence. What competitors are doing, saying, and getting covered for. Positioning shifts, product launches, coverage patterns surfaced as they happen.
AI visibility auditing. Citation coverage across ChatGPT, Claude, Gemini, Perplexity, and Grok. Share of voice by prompt. Content gap identification with recommended actions.
Pitching, content, outreach, strategy, and campaign execution. Shadow is governed by your process, collaborates with your team, and operates as an extension of your team.
Earned media. Media list building, pitch development, journalist outreach, coverage tracking, press inbound triage.
Content. Social, long-form, GEO resource pages, bylines, op-eds. Written in your voice through brand and executive voice cloning.
Strategy. Narrative frameworks, messaging architecture, campaign planning, competitive positioning, trendjacking.
Awards and events. Award submissions, event strategy, speaker prep, speaking placement.
The work that keeps the business running but consumes senior time without producing client-facing value. Shadow handles the operational overhead so your team can focus on the strategic and creative work.
New business and pipeline. Inbound management, prospect intelligence dossiers, proposal development, pitch decks, pipeline tracking.
Staffing. Team recommendations, capacity allocation, staffing briefs for proposals.
Client management. Client records, engagement tracking, workspace organization, reporting.
Your team's role moves from producing to governing: setting strategy, reviewing output, making the decisions that require human judgment. Scale becomes a function of compounding context, not headcount.
Interactive document editing and review
Client workspaces and program management
AI-managed pipeline and CRM
Integrated context from over 180 tools
Pipeline analytics and work tracking
Shadow has been powering Outcast's new business operations and strategic comms practice for over a year. Over 250 clients are managed by 40+ team members each day on Shadow. We built an autonomous new business engine that handles inbound triage, prospect intelligence, and branded proposals — saving hundreds of hours each month, closing new deals 50% faster, and increasing services capacity without hiring.
Haymaker was spending weeks per cycle on awards research, roadmaps, briefs, and final submissions across their client roster. Shadow automated the full lifecycle, halving production time and saving 40+ hours per week. The engagement has since expanded into AI visibility auditing, interactive dashboards, media monitoring, and operations infrastructure.
Inworld needed a data-driven launch plan for voice AI models with no precedent in the market. Shadow analyzed thousands of articles across hundreds of journalists, compounded it with keyword data to land positioning on beat for media and buyers, and built a 300+ journalist media list with personalized pitches.
RedStudio is a 7-person lifestyle PR agency managing high-profile clients across healthcare, biotech, and advocacy. Shadow deployed a complete communications operating system in 20 days across the full client roster. Daily intelligence runs at 6:50 AM before anyone logs in, Forbes bylines are voice-cloned to the client's exact diction, and every output passes a two-gate approval chain. The team governs the system; Shadow does the production.
Get started with a 7-day free trial. We'll have Shadow run one of your workflows autonomously for a week, so you can get a feel for how it works.
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