A media research labexploring AI + comms.
Shadow is a media research lab building the next generation of AI-powered media intelligence and communications technology.
We build technology that helps brands navigate their markets and take control of the narratives that define them.
A team of AI researchers and communications experts. We partner with leading brands to integrate AI into their communications practice.
Narrative intelligence, social listening, media monitoring, AI visibility, corporate communications, strategic positioning.
Continuous intelligence
We believe effective communications begins with intelligence. Our technology enables teams to get a continuous read on every conversation and event relevant to their brand. As narratives accelerate, being able to engage in continuous dialog with your market is critical to brand success.
Adaptive action
The narrative landscape evolves too quickly for multi-month programs. Our technology enables teams to calibrate actions and opportunities each day that are aligned with their positioning goals.
Compounding clarity
Shadow uses a relational system of record called a narrative graph that unifies every competitor, story, event, and action into a holistic model of your brand and its landscape.
We're a small teamdoing ambitious work.
If you care about vertical AI, editorial craft, and the way communications is being rewritten — we'd like to meet you.