Case Studies

Real teams. Real work.

See how communications teams are using Shadow to transform the way they research, produce, and deliver their work.

Agency

How Outcast absorbed 3x inbound growth in 90 days without adding headcount

Outcast needed to handle surging new business volume without pulling senior time from active clients. With Shadow running triage, intelligence, proposals, SOWs, and agreements, the team tripled their pipeline throughput — saving 80+ hours a week across hundreds of accounts.

Read case study
3x

Inbound growth in 90 days

80+

Hours saved per week

22

Custom agents

Agency

How Haymaker cut awards and events time by 50% in 30 days

Haymaker was spending weeks per cycle on awards research, roadmaps, briefs, and final submissions across their client roster. Shadow automated the full lifecycle — halving production time and saving 40+ hours across awards and events workflows.

Read case study
90%

Faster first drafts

15+

Clients covered

50%

Overall time reduction

In-house

How Inworld AI built a full launch strategy for next-generation voice models

Inworld needed a data-driven launch plan for voice AI models with no precedent in the market. Shadow helped the team analyze thousands of articles across hundreds of journalists, compound it with keyword data to find positioning that's on beat for the media and meets buyers where they are, and build a media list of 300+ journalists with personalized pitches.

Read case study
300+

Personalized pitches

38

Months of media data analyzed

3 days

From zero to launch-ready

Internal

How Shadow outranked Muck Rack, Cision, and Meltwater across 100+ AI prompts in 3 days

Shadow used its own platform to audit AI visibility across ChatGPT, Gemini, and Perplexity — then produced targeted content that doubled mention rates and overtook established industry leaders across 100+ competitive prompts in 72 hours.

Read case study
2x

Mention rate increase

100+

Competitive prompts won

3 days

Time to results

Your team could be next

Book a demo and see how Shadow would work for your team and your clients.