23 earned articles and an 82.4% AI citation rate.
Real-time AI infrastructure company competing with substantially larger platforms.
Earned articles across 17 outlets
Citation rate over 200 prompts
Inworld had independently strong product performance but limited earned authority in a category dominated by Google, OpenAI, and ElevenLabs. Benchmark leadership alone would not make the company legible to buyers or give journalists a reason to treat it as more than another voice-model vendor.
Monitoring · Analysis · Strategy · Measurement & Reporting
Intelligence
Built a continuous view of the voice-AI market across media, competitors, buyer language, search demand, and AI citations. This gave Inworld a clear basis for choosing the narratives where a smaller company could lead rather than follow larger competitors.
Earned Media
Turned that intelligence into category-level launch positioning, high-fit journalist targets, and personalized outreach. Product news became a larger story about contextual empathy and the economics of consumer AI, giving reporters a reason to cover Inworld beyond benchmark claims.
AI Visibility
Monitored 200 priority buyer prompts, identified the questions and sources shaping AI answers, and used those gaps to direct GEO resources and comparison content. This connected visibility measurement to specific work that could improve how Inworld is represented.
Social
Carried the same market context and category positions into weekly content. Inworld could reinforce its point of view between launches without restarting research or developing a separate social narrative.
Inworld converted a differentiated category position into sustained earned authority and measurable AI visibility.
- 23 earned articles across 17 outlets
- 82.4% citation rate over 200 prompts
Measurement note: Earned coverage was audited across January 1 through September 7, 2026 and excludes releases, commissioned stories, syndication, aggregators, user-generated posts, automated finance coverage, job listings, and incidental mentions. AI visibility is a separate program result.
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