How Inworld AI built a full launch strategy for next-generation voice models
Inworld needed a data-driven launch plan for voice AI models with no precedent in the market. Shadow helped the team analyze thousands of articles across hundreds of journalists, compound it with keyword data to find positioning that's on beat for the media and meets buyers where they are, and build a media list of 300+ journalists with personalized pitches.
Personalized pitches
Months of media data analyzed
From zero to launch-ready
We're putting the finishing touches on this case study. The full story — process, deliverables, and results — is coming soon.
Outcast — Agency
How Outcast runs its entire agency operation on one system
Outcast put its whole operation on Shadow. Hundreds of client engagements run through one system: every inbound prospect gets an intelligence dossier without anyone asking, and competitive proposals go out in days. The most sensitive work on the roster, from high-stakes government-proceeding work to a multi-billion-dollar defense company's executive program, runs through the same system as the daily digests and the staffing plan. Codified procedures run the work. Judgment stays human.
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Haymaker — Agency
How Haymaker put three programs on autopilot: awards, media lists, and commentary tracking
Awards research, media lists, and commentary tracking are redone by hand for every client at most agencies. Haymaker runs all three as standing programs on Shadow: an awards pipeline that never invents a deadline, media lists with every email verified that keep themselves current, and commentary tracking that refreshes early each morning and lands in a team channel before anyone logs on. For one featured client, all three run together every day with no one at the keyboard.
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RedStudio — Agency
How RedStudio built an operating system for strategic communications
RedStudio's small team serves reputationally sensitive clients: a federal health-policy advisor, a national advocacy organization, physicians building national profiles. Shadow runs the four pillars underneath: a monthly new-business engine, the daily earned-media program, social content production, and continuous media intelligence. Every deliverable clears an automated guardrail sweep and two blocking human gates before it ships. Shadow executes; humans gate.
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