In-house
How Inworld AI built a full launch strategy for next-generation voice models
Inworld needed a data-driven launch plan for voice AI models with no precedent in the market. Shadow helped the team analyze thousands of articles across hundreds of journalists, compound it with keyword data to find positioning that's on beat for the media and meets buyers where they are, and build a media list of 300+ journalists with personalized pitches.
300+
Personalized pitches
38
Months of media data analyzed
3 days
From zero to launch-ready
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