Every external signal in context.
Shadow connects the sources shaping your market without treating them as interchangeable mentions.
Media intelligence
Track coverage, journalists, publications, source authority, Message pull-through and competitor movement.
AI visibility
Track how AI systems mention, describe, recommend and cite your company, Products, competitors and sources.
Competitive intelligence
See how competitor Products, capabilities, Messages and Positions are changing.
Message intelligence
Compare what you intend to communicate with what media, audiences, search and AI systems repeat, reframe, challenge or ignore.
Measurement
Connect visibility, share of voice, sentiment, trust, Message adoption and AI citations to defined Objectives and comparison sets.
Social listening
Understand audience conversation, sentiment, needs, objections and emerging Messages through defined communities and Perspectives.