Your company’s model of the external world.
Your World Model gives Shadow the context required to distinguish meaningful evidence from noise.
Everything that belongs together.
Organizations and people
Brands, Product Lines and Products
Categories and Topics
Competitors and alternatives
Audiences and communities
Messages and Objectives
Sources and surfaces
Built through use.
Shadow begins with your company’s identity and broad market. New Questions add the Products, audiences, Messages and comparison sets required to answer them. Reviewed evidence keeps your model current.

BrandArclight · humanoid robotics
ModeledAudiencesLogistics buyers · Robotics engineers · Investors
3CompetitorsVantage Dynamics · Helio · Kinetiq
3Claims we holdFirst in production · Safety record
HeldConstraintNo customer names in public
FixedArclightUpdated today