AI Tools for PR Agencies
Shadow is the AI infrastructure powering modern PR teams.
Shadow is an AI tool built specifically for PR agencies.
It unifies your operations — inbounds, clients, media contacts, awards, events, and documents — into one intelligent system where AI agents execute real PR work.
This isn’t a chatbot.
It’s PR automation infrastructure.
What AI Tools for PR Agencies Actually Do
Modern AI tools for PR agencies automate:
• Journalist inbound requests
• Client management
• Media relationship tracking
• Award submissions
• Event applications
• Press releases & PR documents
Shadow runs all of this inside one platform.
How PR Agencies Use Shadow
Inbound Automation
Agents qualify journalist requests, research senders, summarize context, route internally, and draft replies.
Client Management
PR-specific CRM: New business, Active clients, Client profiles, purpose-build for the client lifecycle.
Media Database
Relationship tracking with enrichment and search.
Awards & Events
Agents discover opportunities and generate submissions.
Document Management
Press releases, Q&A docs, media kits — generated, stored, reused.
Why Shadow Is Different
• Built only for PR agencies
• Runs workflows (not just analysis)
• Captures institutional knowledge
• Turns senior processes into agents
• Scales without hiring
Who Uses Shadow
• PR agencies
• Communications firms
• Boutique consultancies
• In-house PR teams
Who Uses Shadow
• PR agencies
• Communications firms
• Boutique consultancies
• In-house PR teams