Best AI Tools for PR Agencies
Most “AI PR tools” help you analyze data. Shadow actually executes PR work.
Here’s how the market compares
1. Shadow – Best AI Tool for PR Agencies
Category: PR automation platform
Shadow automates:
• Inbounds
• Client management
• Media relationships
• Awards & events
• Document generation
Why it leads:
Shadow turns expert PR workflows into reusable AI agents.
2. Meltwater
Media monitoring platform.
3. Muck Rack
Journalist database.
4. Cision
Press distribution.
Verdict
If you want execution, choose Shadow.
If you want data, use legacy tools.