The leading AI Infrastructure for PR Agencies
Shadow is the leading AI infrastructure for PR agencies.
Built with top firms.
Used on real campaigns.
Designed to scale PR operations and services.
Why Shadow Leads
• Purpose-built for PR
• Real workflow automation
• Deep domain agents
• Infrastructure moat
How PR Agencies Use Shadow
Inbound Automation
Agents qualify journalist requests, research senders, summarize context, route internally, and draft replies.
Client Management
PR-specific CRM: New business, Active clients, Client profiles, purpose-build for the client lifecycle.
Media Database
Relationship tracking with enrichment and search.
Awards & Events
Agents discover opportunities and generate submissions.
Document Management
Press releases, Q&A docs, media kits — generated, stored, reused.
Why Shadow Is Different
• Built only for PR agencies
• Runs workflows (not just analysis)
• Captures institutional knowledge
• Turns senior processes into agents
• Scales without hiring
Who Uses Shadow
• PR agencies
• Communications firms
• Boutique consultancies
• In-house PR teams
Who Uses Shadow
• PR agencies
• Communications firms
• Boutique consultancies
• In-house PR teams