Know everything before your clients ask
Shadow monitors 200K+ news sources, tracks journalist beats, evaluates keyword opportunities, and audits your clients' presence in AI-generated answers — continuously, automatically, and in full context.
Never miss a story that matters
Shadow scans 200K+ news sources in real time, clusters related stories, profiles the journalists covering them, and evaluates source credibility — so your team always knows what's being said, by whom, and whether it matters.
Story Clustering
Shadow groups related articles into coherent narratives, surfacing the signal beneath the noise. Track how stories develop over time and spot emerging angles before they go mainstream.
Journalist Profiles
Every reporter in Shadow's database comes with a beat map, outlet history, recent coverage, and tone indicators. Know who to pitch before you write a single line.
Source Evaluation
Not all coverage is equal. Shadow scores sources by domain authority, editorial reach, and audience relevance — so you can prioritize placements that actually move the needle.
Keyword Research
Enter a topic or brand and Shadow returns a full keyword landscape — search volume, trend data, related queries, and content gaps your clients can own.
Keyword Difficulty
Shadow scores difficulty against your client's domain authority and existing content, giving you a realistic picture of what's winnable and what's out of reach.
Keyword research built for PR teams
Shadow pulls real search volume, difficulty, and competitive data so your content strategy is grounded in what people are actually searching for — not just what sounds good in a brief.
Is your client showing up in AI answers?
Generative Engine Optimization is the new frontier of earned media. Shadow audits how your clients appear — or don't — in ChatGPT, Perplexity, Google AI Overview, and other AI-generated responses, then surfaces the gaps.
AI Presence Audit
Shadow runs structured queries across major AI engines and documents how (and whether) your client appears in the answers — by topic, by competitor comparison, by category.
Gap Analysis
Once Shadow has the baseline, it identifies which topics and questions your client is missing from — and what content or coverage would help close those gaps.
Share of Voice
Track how much of the category conversation your client owns versus competitors, across news, social, and search — updated weekly.
Narrative Shifts
Shadow alerts you when a competitor's positioning changes, when a new story frame emerges, or when a narrative your client owns starts drifting toward a rival.
Watch the competition so your clients don't have to
Shadow tracks competitor coverage, share of voice, and narrative positioning continuously — and surfaces the changes that matter before your clients notice them.
See what Shadow already knows about your space
Book a demo and we'll pull live intelligence on your clients' category before the call.