Measure what moved.
Reporters track what happened after execution. Coverage, reach, message pickup, SERP movement, AI citation changes. Every program writes back to the narrative graph and makes the next one sharper.
Tell the program what actually happened.
Reporters measure execution against intent. They track coverage volume, reach, message pickup, journalist engagement, SERP movement, and AI citation changes. The output is a structured report that ties every metric to a program objective. Not a dashboard of activity: a narrative of outcomes. What moved, what did not, why, and what the next program should do differently.
Explore program executionCoverage analysis
Every placement is captured, tiered, and tagged. Shadow's Reporter measures message pickup against the program's approved messages and sentiment against the client's positioning. Coverage is judged on quality, not just count.
SERP and GEO tracking
Reporters monitor search rankings for the client's target queries and AI citation rates across ChatGPT, Perplexity, Gemini, and Claude. Movement pre- and post-program is attributed to the work, not left to intuition.
Attribution
Coverage, inbound interest, search visibility, and AI citation changes are connected to program inputs. Which angle drove tier-one pickup. Which journalist seeded the syndication. Which release moved AI answers. Attribution is explicit, not inferred.
Research Analyst (measurement)
Coverage tagging, sentiment scoring, and share-of-voice assembly run continuously in Shadow. Research Analysts move from production to analysis, adding interpretation to data that is already clean.
Account Manager (reporting)
The monthly report is no longer a weekend project. Shadow's Reporter drafts the recap against live data and program objectives. Account Managers review, annotate, and send.
Media Analyst
Share of voice, message pickup, and competitive benchmarking are Shadow's baseline output. Media Analysts shift to pattern work: identifying trends, naming anomalies, and recommending response.
The measurement work nobody has time for.
Research Analysts build coverage books. Account Managers write monthly recaps. Media Analysts assemble share-of-voice charts. The work is important and chronically under-resourced, so reports arrive late, get simplified, or skip steps. Shadow's Reporter runs the full measurement loop continuously, then packages the output to whatever cadence the client requires.
Capture, attribute, report.
Reporters run three continuous processes. They capture every surface the program touches: coverage, social, search, AI answers, journalist engagement, inbound interest. They attribute observed movement back to specific program inputs. They report on a schedule the client sets, in a format the client can read. The cycle runs whether anyone is watching.
Talk to usCoverage capture
Shadow scans 200,000+ sources continuously. Placements are detected, tagged, and scored. Syndication chains are tracked. Broadcast hits are transcribed. Podcast mentions are captured. Nothing material goes unlogged.
SERP and AI citation monitoring
The Reporter runs standardized query sets against Google, Bing, and major AI engines on a weekly cadence. Changes in ranking, AI citation, and share of AI voice are time-stamped and attributed to program events.
Attribution model
Shadow's attribution connects outputs to inputs. Which angle drove the tier-one placement. Which release moved an AI answer. Which journalist's coverage seeded a syndication. Attribution is traced through the Narrative Graph, not estimated by proximity in time.
Report production
Reports ship in the format the client expects: structured PDF, live dashboard, email digest, board-ready deck. Cadence is configurable: weekly, monthly, quarterly, post-program. The content is consistent; the packaging adapts.
Angle reinforcement
Angles that produced tier-one coverage or strong AI citation movement are weighted up in the Planner's angle generation. Angles that fell flat are weighted down. Learning is persistent across programs and clients (within privacy scopes).
Journalist signal
Engagement patterns update journalist profiles. Reporters who replied, booked calls, or published get a positive signal. Reporters who ignored pitches in their own beat area get a negative one.
Position calibration
Positions that moved measurable outcomes get flagged in the Narrative Graph as high-leverage. The next Strategist cycle scores candidate positions against a record of what actually moved the category, not just what read well in a deck.
Every program makes the next one sharper.
Reporters close the loop that most comms workflows leave open. Every program's outcomes write back to the Narrative Graph. Angles that landed get weighted. Journalists who engaged get upgraded. Positions that moved AI citations get tagged as effective. The next time a Strategist runs, the scoring model is calibrated on what actually worked. This is why Shadow compounds.
Meet the StrategistsQuestions about Reporters
Why call them Reporters?
Two reasons. They produce the report: the program recap, the coverage log, the share-of-voice update. And they echo journalism: they describe what happened, not what the team hoped would happen. The doubled meaning is intentional. Comms measurement has a credibility problem; a journalistic posture is the fix.
What does a Reporter actually measure?
Coverage volume, reach, tier, message pickup, sentiment, share of voice, SERP movement, AI citation changes across ChatGPT, Perplexity, Gemini, and Claude, journalist engagement, and downstream syndication. Each metric is tied to the program's original objective, so the report shows whether the program moved what it was built to move.
How does measurement feed back into the next program?
Every program report writes back to the Narrative Graph. Angles that landed get reinforced. Journalists who engaged get upgraded. Positions that moved AI citation patterns get tagged. When the Strategist runs the next cycle, it scores options against a graph that is literally smarter than it was before. The loop closes.
Who does the Reporter replace?
Research Analysts running measurement, Account Managers writing monthly recaps, and Media Analysts assembling coverage books. The work is pattern work: collecting coverage, tagging it, summarizing it, and reporting it. Shadow's Reporter runs continuously and produces the deliverable with the same rigor every time.
See what Shadow measures on a live program.
Book a demo and we'll show a Reporter attribute coverage, SERP movement, and AI citation change to the inputs that drove them.