80% faster submissions save six days of work every month.

Communications agency using a custom Shadow solution across award programs, speaker opportunities, and events.

84

Awards and events documents created

4 min

Median to the first working draft

80%

Faster submission writing

Situation

Haymaker’s teams repeatedly had to research award criteria, event audiences, speaker requirements, competitive context, and client proof before they could begin an application or briefing. The work recurred across many accounts and formats, but each assignment still required account-specific judgment and evidence.

Capabilities used

Intelligence

Solution
  • Intelligence

    Shadow combined each client’s positioning and proof with current award criteria, event context, audience needs, and competitive research, then produced application drafts, speaker submissions, event briefings, lobby notes, and awards roadmaps. Haymaker’s teams could begin with a structured, evidence-backed document instead of assembling the first version manually.

Outcome

Haymaker’s account teams began awards and events work with a structured, evidence-backed document, leaving more time to refine the argument, validate proof, and manage client approval.

  • 80% faster submission writing
  • 6 days of work saved per month

Measurement note: Usage data covers February 18 through July 1, 2026 and measures time to document creation, not final client approval or submission quality.

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