4× more pipeline capacity and 25 senior hours back every week.
Global strategic communications agency applying Intelligence across new business and portfolio strategy.
Increase in inbound pipeline capacity
RFP response time, down from a week
Senior-team hours returned per week
Outcast repeatedly needed to reconstruct markets, competitors, media conversations, buyer needs, and relevant agency experience across new-business inquiries and client assignments. White-space analyses, competitor audits, and strategic positioning were valuable but slow because each request began with another round of manual research and synthesis.
Intelligence
Intelligence
Shadow powers Outcast’s inbound pipeline by turning a one- or two-sentence inquiry into a prospect dossier and tailored proposal. The same system runs white-space analyses, single-brand media landscapes, competitor audits, and strategic positioning across the agency’s portfolio. Outcast’s method, prior work, and article-level evidence stay available, so each assignment starts with accumulated context rather than a blank page.
Outcast’s senior teams receive a defensible view of where a prospect or client can lead, which conversations to join, and what proof will support the position.
- Fully automated inbound pipeline
- 4× increase in inbound pipeline capacity
- RFP response time reduced from 1 week to 2 days
- 25 senior-team hours returned per week
23 earned articles and an 82.4% AI citation rate.
Inworld had independently strong product performance but limited earned authority in a category dominated by Google, OpenAI, and ElevenLabs. Benchmark leadership alone would not make the company legible to buyers or give journalists a reason to treat it as more than another voice-model vendor.
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One-click back-office documents return 80 hours every month.
Winning work triggered a second operating chain across account leadership, legal, contracts, staffing, and onboarding. Ownership was inconsistent, commercial context had to be reassembled, and routine documents were recreated manually after the proposal was already complete.
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80% faster submissions save six days of work every month.
Haymaker’s teams repeatedly had to research award criteria, event audiences, speaker requirements, competitive context, and client proof before they could begin an application or briefing. The work recurred across many accounts and formats, but each assignment still required account-specific judgment and evidence.
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