4× more pipeline capacity and 25 senior hours back every week.

Global strategic communications agency applying Intelligence across new business and portfolio strategy.

Increase in inbound pipeline capacity

2 days

RFP response time, down from a week

25 hrs

Senior-team hours returned per week

Situation

Outcast repeatedly needed to reconstruct markets, competitors, media conversations, buyer needs, and relevant agency experience across new-business inquiries and client assignments. White-space analyses, competitor audits, and strategic positioning were valuable but slow because each request began with another round of manual research and synthesis.

Capabilities used

Intelligence

Solution
  • Intelligence

    Shadow powers Outcast’s inbound pipeline by turning a one- or two-sentence inquiry into a prospect dossier and tailored proposal. The same system runs white-space analyses, single-brand media landscapes, competitor audits, and strategic positioning across the agency’s portfolio. Outcast’s method, prior work, and article-level evidence stay available, so each assignment starts with accumulated context rather than a blank page.

Outcome

Outcast’s senior teams receive a defensible view of where a prospect or client can lead, which conversations to join, and what proof will support the position.

  • Fully automated inbound pipeline
  • 4× increase in inbound pipeline capacity
  • RFP response time reduced from 1 week to 2 days
  • 25 senior-team hours returned per week

Your team could be next.