One-click commentary tracking saves one hour per client, every day.

Communications agency using Intelligence to track commentary openings and keep media lists current.

1 hr

Data review saved per day, per client

1 click

Commentary tracking activation

Situation

Commentary opportunities emerge quickly, while journalist beats, recent coverage, and list relevance change continuously. Haymaker’s teams were manually reviewing coverage, identifying possible commentators, and rebuilding journalist context whenever a new opportunity appeared.

Capabilities used

Intelligence

Solution
  • Intelligence

    Shadow connected client narratives to continuous media monitoring, maintained commentary opportunities and journalist records in an in-place tracker, refreshed living media lists from current coverage, and sent relevant openings into Haymaker’s Slack workflow. Teams received the article, journalist, narrative fit, and supporting context needed to decide whether to respond.

Outcome

Haymaker gained a repeatable way to find commentary openings and keep target lists grounded in current reporting without relying on a manual scan.

  • Standardized commentary tracking with one click activation
  • 1 hour of data review saved per day per client

Measurement note: The article and journalist counts come from the first documented weekend cycle. Replace bracketed metrics with confirmed operating data after a longer observation period.

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