Capabilities
How Shadow works
Shadow is a collaborative workspace that keeps client context in one place, runs on your team's preferred workflows, and supports variable client work as your request.
Context, intelligence, execution
Context. Shadow lives inside your organization, works inside client spaces, and takes care of gathering the right context for the job so you can focus on defining the work to be done.
Intelligence. Shadow is connected to realtime media, social, search, and AI visibility data. All of it's work is grounded in a citable source and informed by the most up to date context.
Execution. Shadow produces the work you ask for, revises it's work based on your feedback, and follows standard processes for common programs.
See How you do work.
General capabilities
| Capability | What it does | Use it for |
|---|---|---|
| Client context | Reads the client's overview, files, and previous documents before drafting. | Every program. |
| Web research and citations | Searches the live web, reads pages in depth, attaches sources. | Research, competitive scans, award criteria, media lists. |
| Documents | Creates, revises, and reviews deliverables in the client's space. | Submissions, pitches, messaging, briefs, proposals. |
| Reports | Builds structured, visual pages from a client's data. | Coverage reports, share-of-voice, dashboards. |
| History | Every past conversation, resumable. | Picking work back up. |
| Attach files | Gives Shadow a file within a conversation. | Screenshots, an award brief PDF. |
| Share and export | Gets a document or report out: copy, download, internal link, public link. | Sending work to the client. |